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Fans must follow the @StellaArtois account and make a purchase on Feb. 26-29 to participate. The "The Life Artois" effort included two animated ads showing how couples can spend romantic time together, and experiential activations such as an interactive wall in select cities. So for 2020, a year with a Leap Day, Stella Artois urged people to “uncancel” their plans for once and put the extra 24 hours to good use. Want to share a company announcement with your peers? The brewer has set aside $366,000 -- or $1,000 for every day of the year in 2020 -- for anyone who submits their purchase receipt online. Stella Artois has released a short film, urging consumers to ‘uncancel’ plans and meet with friends and family on 29 February. Contact Rich here. Market data powered by FactSet and Web Financial Group. They also must tag someone over age 21 with whom they want to spend Leap Day. See you at the top! Make the most of your extra time with Stella Artois for the Boston Leap Day Bar Crawl on Saturday, February 29th. The "The Life Artois" effort included two animated ads showing how couples can spend romantic time together, and experiential activations such as an interactive wall in select cities. Enjoy Responsibly** Let's conquer your financial goals together...faster. I like that this campaign really puts for the idea of spending time together with the people you care about (and drinking). In a promotion for its Stella Artois brand of beer, the brewer wants you to use the extra 24 hours we gain this Saturday by spending it with someone you care about. The free newsletter covering the top industry headlines. Centering it around Leap Day is clever, especially since it’s the kind of campaign you’ll only see every four years. Participants also needed to be following @StellaArtois on Twitter and/or Facebook, as well as make the beer purchase during the Leap Day period, defined as Feb. 26- Feb. 29. 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Think an article needs a correction? By urging people to share the campaign on Twitter, Stella Artois can extend its reach and spur viral growth among younger adults who are a key consumer group. Even more tempting when the weather is miserable out. Rich has been a Fool since 1998 and writing for the site since 2004. According to the Leap Day Fund promotion’s terms and conditions, consumers 21-plus can claim a portion of the fund to cover their Stella Artois purchase (up to a 24-pack) by sharing the film using the hashtag #UnCancelPromo and tagging someone else 21-plus they wanted to spend Leap Day with. Beyond the video and social media components, Stella Artois also had digital out-of-home ad (OOH) placements installed in Chicago, Los Angeles, Miami, and New York. Consumers choosing to participate in the promotion and claim the purchase price of their beer, can tag someone on Facebook or Twitter who is 21 or older and share the video with them using the hashtag #UnCancelPromo. The campaign sees the launch of The Stella Leap Day Fund a US$366,000 bank of beer that can be won by drinkers. This year marks the first time since 1992 that Leap Day has fallen on a Saturday. Stella's Leap Day campaign follows the brand's Valentine's Day promotion that urged consumers to slow down and enjoy the good life often associated with old Europe. The Stella Artois Leap Day Beer Fund promotion will pay for up to $30 worth of beer spent on the brand on Feb. 29. Leap Day, which happens every four years, offers brands an opportunity for one-off campaigns. But for 2020, a year with a Leap Day, Stella Artois urged people to “uncancel” their plans for once and put the extra 24 hours to good use, supported by a Leap Day Fund. But every cancelled plan is time lost with someone … and time is one thing that is impossible to get back once it’s gone. The Ascent is The Motley Fool's new personal finance brand devoted to helping you live a richer life. I may not be able to respond to every suggestion, but I do read them all! Although it's a national program, consumers in 11 states are not eligible to participate because of various local laws. Reach Rich here. Similarly, Miller Lite last fall urged fans to unfollow its own social media accounts and have a beer in person with friends. Experiential marketing has, Leap Day, which happens every four years, offers brands an opportunity for one-off campaigns. Stella Artois even made it extremely easy (at least on Twitter) to take part in the promotion via the “Tweet #UnCancelPromo” as seen below: Hit the button and your Twitter account is activated with a pre-filled tweet … you just need to tag someone! More on the promotion in the video below: Stella Artois, which is Anheuser-Busch's premium beers, released a short video highlighting people who "uncanceled" their plans and instead hung out with family, friends, and loved ones.
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